NEWS & KNOWLEDGE - RETAIL

Interesting things about the packaging industry and NOA

2017 – Time To Wrap It Up

2017 has brought us a diverse selection of packaging-related news stories. Which ones have caught your eye this year and how have they impacted your business? Here’s our month-by-month summary

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“When is a bike not a bike ?” When the packaging says it is a TV !

VanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods.

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