NEWS & KNOWLEDGE - MARKETING BEST PRACTICE

Interesting things about the packaging industry and NOA

A treacle pudding year? How to avoid getting stuck

At NOA, while we’re going about our business of conducting packaging industry research to pinpoint packaging market trends, we’re hearing the phrase ‘treacle pudding’ a lot. Why? Because 2018 is being described by many we deal with across Europe as a ‘treacle pudding year’. The analogy is obvious – things are sticky underfoot, dragging along, getting bogged down. What with Brexit, uncertainty in Syria, and frosty (to say the least) relations between the West and Russia, good news is hard to find.

read more

So you think you know your clients

In an ideal world your loyal clients would never dream of going to a competitor, but if and when a customer goes elsewhere, do you know why? Do you assume you’ve been undercut by a competitor? If you’d known them a little better, could you have prevented them defecting?

read more

2017 – Time To Wrap It Up

2017 has brought us a diverse selection of packaging-related news stories. Which ones have caught your eye this year and how have they impacted your business? Here’s our month-by-month summary

read more