“When is a bike not a bike ?” When the packaging says it is a TV !

Oct 18, 2016 | Consumer, Corrugated Packaging, Packaging, Retail

VanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods.

Some messages from the recent FEFCO Conference – “Amazing Corrugated”

Jun 22, 2016 | Corrugated Packaging, Industry Associations & Partners, NOA Newsletters, Packaging

Simon and myself had the privilege of attending the most recent FEFCO Conference in Berlin. We came away inspired by several speakers and with some great quotes ringing in our ears. We thought you might like to have our “take” on what was being said at the Conference. Three themes featured overall – (1) Retail is seeing change like never before, (2) Internet retail is a game changer and (3) Corrugated has a huge opportunity now to stake it’s place in the future of retail.

Get Paid To Innovate This Xmas – Our December Newsletter

Dec 16, 2015 | Carton Packaging, Corrugated Packaging, Industry Associations & Partners, Market Research, Marketing Best Practice, NOA Newsletters, Packaging, Packaging Research and Analysis, Paper Mills

As part of the November 2015 Spending Review settlement, the UK government has decided to wind down the national delivery of the Business Growth Service, previously Growth Accelerator (GA) and Manufacturing Advisory Service (MAS).

This, and more, in our December Newsletter…