Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA’s insight.

“When is a bike not a bike ?” When the packaging says it is a TV !

Oct 18, 2016 | Consumer, Corrugated Packaging, Packaging, Retail

Photo of a VanMoof Bicycle packaged as a flat screen tvVanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods. The result ? Their delivery damages have been reduced by up to 80%. This was truly a case of thinking “Outside the box”.

To find out more about packaging trends in e-commerce and to subscribe to NOA Ltd’s latest report “The impact of the Internet and New Generation Retailing on the European Corrugated Industry”, click here.