This week, a slightly quirky mail popped into the inbox of one of the NOA marketing team. Bloom & Wild offer “Flower Delivery, Through The Letterbox”. They retail mini Christmas Trees and hand picked flowers that can be delivered not just to your door, but through your door. They have done their research!
On a recent visit to North America, we noticed a few differences in how “Recycling”, “Food waste disposal” and “Landfill” are being addressed. At NOA we are passionate about Paper Packaging, and especially the thorny subject of “waste disposal” and “mixed waste”. What did we notice?
At Packaging Innovations last week a male colleague was heard calling to another across their exhibition stand “Oy Mate, I think I may need an Uber for that” followed by laughter from both of them. No more of the conversation was heard so the reference to “Uber” remains a mystery.
NOA-PRISM will soon be publishing a ground-breaking report detailing the impact of the internet and New Generation Retailing on the corrugated industry.
The BBC u-turn on the closure of it’s BBC Recipes website was largely the result of social media pressure. Like it or not, social media is now a mainstream communication tool for individuals and for businesses.
