2017 – Time To Wrap It Up
2017 has brought us a diverse selection of packaging-related news stories. Which ones have caught your eye this year and how have they impacted your business? Here’s our month-by-month summary
Garcon Wines to offer home deliveries in a corrugated box that will fit through your letterbox
Wine clubs that allow you to try a variety of wine from home have been around for some time now, but the logistical issue of having someone home to answer the door has made these clubs less convenient than home delivery has the potential to be. Garcon offers a way to change that!
“When is a bike not a bike ?” When the packaging says it is a TV !
VanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods.
The Early Signs of Retail Meltdown ?
Last week, we read that 2 major UK retailers have been hit hard by the dip in sales as ‘loyal’ shoppers turn away from their traditional large supermarket formats to other forms of retail outlets. Take a look at our predictions for what this means for the packaging industry…