News & Knowledge
Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA’s insight
“When is a bike not a bike ?” When the packaging says it is a TV !
VanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods.
Some messages from the recent FEFCO Conference – “Amazing Corrugated”
Simon and myself had the privilege of attending the most recent FEFCO Conference in Berlin. We came away inspired by several speakers and with some great quotes ringing in our ears. We thought you might like to have our “take” on what was being said at the Conference. Three themes featured overall – (1) Retail is seeing change like never before, (2) Internet retail is a game changer and (3) Corrugated has a huge opportunity now to stake it’s place in the future of retail.
BBC Recipes Website … saved by Social Media ?
The BBC u-turn on the closure of it’s BBC Recipes website was largely the result of social media pressure. Like it or not, social media is now a mainstream communication tool for individuals and for businesses.
Changing Dynamics in the UK Sheet Plant Market report now available
NEWS & KNOWLEDGE Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA's insight. NOA-PRISM have written a 40 page report as a summary of the dynamic changes affecting supply and demand in today’s UK Sheet Plant...
Strategic guide for the European corrugated industry
NEWS & KNOWLEDGE Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA's insight. Click here for your downloadable extract of the European Corrugated Industry report. BACK TO MAIN BLOG