News & Knowledge

Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA’s insight

A Festive Caper at the NOA offices

NOA loves to rise to a challenge, so #mannequinchallenge was right up our street. Wishing a very Merry Christmas and a Happy New Year from Neil and the team … with a twist

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“When is a bike not a bike ?” When the packaging says it is a TV !

VanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods.

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