Packaging industry researchers here at NOA-PRISM are warning of a global shortage of paper and increased prices in the face of rising demand. The NOA-PRISM team, who work alongside the paper packaging industry and users of packaging, have investigated global trends and predict more price increases.
Prior to recent events, the carton category had actually been in the doldrums, with brands replacing cartons with flexible plastics and plastic trays. “This could be the saving grace of an industry that was taking a nosedive,” he states. “Carton volumes had flat-lined, there was no growth, against a background of corrugated that is growing at 5%.”
We all need paper, we all love paper, but the team here at NOA suspects the average person takes it for granted. So, in honour of paper, here are some little known facts about what the Cambridge Dictionary defines as “thin, flat material made from crushed wood or cloth, used for writing, printing, or drawing on”.
Appearing on a national shopping channel, viewed by thousands of people and talking expertly about hedgehog homes was not on the bucket list of “must do’s” for NOA’s MD Neil Osment. In fact, it seemed so far out of his comfort zone as to be little more than a spec on the horizon.
But by employing some of the coaching techniques he uses with NOA clients, Neil got through the experience and learnt a fair few things along the way.
In this article he writes about what he learned, and how his experience can be applied to packaging businesses across the globe.
Want to get the best out of people? Want help in motivating your team? NOA delivers accredited coaching and mentoring for business professionals – which also includes workshops, masterclasses, training, webinars and presentations. Read our January newsletter…
In the world of retail, consumers are the Gods. What they do and what they demand has to dictate what retailers must do and must change, and by the same token must also dictate the direction that new packaging formats must take.
