News & Knowledge

Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA’s insight

Being scared, but doing it anyway!

Appearing on a national shopping channel, viewed by thousands of people and talking expertly about hedgehog homes was not on the bucket list of “must do’s” for NOA’s MD Neil Osment. In fact, it seemed so far out of his comfort zone as to be little more than a spec on the horizon.

But by employing some of the coaching techniques he uses with NOA clients, Neil got through the experience and learnt a fair few things along the way.

In this article he writes about what he learned, and how his experience can be applied to packaging businesses across the globe.

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