Corrugated and paper based packaging continue to benefit from the negative press associated with plastic packaging. However, NOA-PRISM is predicting a short-term dip in corrugated and paper-based demand. The current demand, particularly from e-commerce, has been growing year-on-year by as much as 4%, but this will not be sustained.
eCommerce, Convenience and emerging markets for Corrugated: What the future holds for the paper packaging industry
In this, the first in a series of articles examining waste and its impact on the environment, the consumer and the packaging industry, NOA looks at what’s happening at UK government level.
Planning for future demand is vital for any industry and paper packaging is no exception. So the team here at NOA – using our expertise in packaging market research – have been doing some crystal ball gazing and here is what we have found.
Packaging industry researchers here at NOA-PRISM are warning of a global shortage of paper and increased prices in the face of rising demand. The NOA-PRISM team, who work alongside the paper packaging industry and users of packaging, have investigated global trends and predict more price increases.
In the world of retail, consumers are the Gods. What they do and what they demand has to dictate what retailers must do and must change, and by the same token must also dictate the direction that new packaging formats must take.
