News & Knowledge
Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA’s insight
Wishing you Seasons Greetings at the most wonderful time of the year!
NEWS & KNOWLEDGE Interesting things about the packaging industry, retailing dynamics, consumer trends and NOA's insight. We shall be elfing away until nightfall on 21st December. We return on Tuesday 3rd January with our batteries fully charged ready for 2017...
A Festive Caper at the NOA offices
NOA loves to rise to a challenge, so #mannequinchallenge was right up our street. Wishing a very Merry Christmas and a Happy New Year from Neil and the team … with a twist
NOA-PRISM to Publish Unique Insight into Corrugated Industry Developments
NOA-PRISM will soon be publishing a ground-breaking report detailing the impact of the internet and New Generation Retailing on the corrugated industry.
“When is a bike not a bike ?” When the packaging says it is a TV !
VanMoof is a Dutch bicycle company with locations around the world. In a bid to increase their online ecommerce sales, VanMoof realised that they needed to reduce the number of damages during deliveries. So, instead of featuring a picture of a bike on the side of their corrugated cardboard boxes, they came up with the ingenious idea of featuring an image of a flatscreen TV – in the hope that couriers would take a little more care in handling their goods.
Some messages from the recent FEFCO Conference – “Amazing Corrugated”
Simon and myself had the privilege of attending the most recent FEFCO Conference in Berlin. We came away inspired by several speakers and with some great quotes ringing in our ears. We thought you might like to have our “take” on what was being said at the Conference. Three themes featured overall – (1) Retail is seeing change like never before, (2) Internet retail is a game changer and (3) Corrugated has a huge opportunity now to stake it’s place in the future of retail.