Plastic Replacement in the European Packaging Market – a Practical Guide – Multi-Client Report 2026
- The focus on paper and board packaging solutions has never been more intense.
- Planning for future demand, especially against a backdrop of these various issues, is vital for all parts of industry; corrugated, cartons, paper bags, various niche paper packaging formats AND flexible packaging is no exception.
- The key focus for this report is to undertake a granular analysis of the 1.5m+ tonnes of fibre, identifying the solutions that will be needed both through use of barrier boards and for other forms of plastic substitution using fibre. We will be noting exactly where these opportunities lie, laying out the pathway for how this significant material change is likely to happen and showing how to release this major opportunity for fibre-based packaging.
A practical guide offering a better understanding of how the industry is displacing Plastic formats
Following on from the pioneering Multi-Client Report published by NOA in 2024 (aka MCR’24) which looked at replacing tubs, pots and trays with fibre-based barrier-board solutions, this latest Multi-Client Report (MCR’26) is a collaboration between NOA and other well-regarded Industry Experts. This collaboration brings together over 100 years of packaging expertise, offered up by ourselves in this highly practical guide to making the most of the Plastic Substitution (PS) wave and opportunity.
This report will be a practical guide for our subscribers offering a better understanding of how the industry is displacing Plastic formats. The report will offer plastics substitution forecasts for the next 10 years for all 20 End Use Markets (EUMs). It will also highlight the key trends for PS, offering our vision of the future shape of the innovative and creative direction that this change might take us to.
Finally, we will be offering a practical technical guide for all users on what will be the winning pack formats for the European packaging market over the next 5 to 10 years.
If you would like to invest in our latest multi-client report, or if you would like to gain some more information, please contact Neil on listening@noa.uk.net.
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To invest in our full reports or for further information, please contact Neil at neil@noa.uk.net or call us on 01865 639810.